The global market share of the Internet will, according to the investigation the following years co

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For next year is expected tosn to increase to $ 193.7 billion, thereby is then achieved a global market share of 40.4%. The years that follow see it possible for the first time a decline to 40.3% (2013) and 40.2% (2014).
"The share of television advertising market seems to reach its peak," the researchers note. "Six years ago, the media had a market share of 37%. Last year, it had increased to 39.9%. This growth will level off, however sensitive the next few years."
It is expected that the total advertising market this year will realize a turnover of 458.4 billion dollars. The next three years will grow by 16.7% to approximately $ 534.4 billion in prospect. Zenith Optimedia says to expect that the newspapers and magazines tosn the next three years worldwide as an advertising medium will hand in importance.
"The market share of the newspapers will fall back from 20% to 16.4%. In magazines tosn should take into account a decline of 9.4% to 7.9%." Outdoor other hand, would realize an increase of 6.8% to 7%. In the radio would be recorded tosn a decrease of 7.2% to 7%.
The global market share of the Internet will, according to the investigation the following years continue to grow. This year, the medium reached a market share of 15.9%, but that would have increased about 3 years to 21.2%. Internet will remain the most important pillar of the global advertising growth. The medium would represent 52% t of the total growth account for about 3 years and revenue of $ 113.3 billion. Through
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