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Start event is marked by the documentary "Art & Copy". Art & Copy is a film about advertising and inspiration. Directed by Doug Praya, the film reveals the work and wisdom of some of the most influential creative oscar david minds in the world of advertising, which are in huge proportions influence on our culture, and yet remained unknown outside their industry. From "creative revolution" of the 60s, these artists have entered oscar david the rebellious spirit in which the work is often considered mediocre or manipulation: George Louis, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others that appear in this film are people who are responsible for the slogans oscar david "Just Do It", "I Love NY", "Where's the Beef?", "Got Milk," "Think oscar david Diferent", but also for the brilliant campaigns for everything - from cars to presidents.
After the film screening, oscar david followed by a panel discussion, which was devoted to advertisements that our lives and the world around us make better - whether through ideas that inspire, wit that lures us a smile on your face or aesthetic that excites. About advertisements that deserve to be on their story, people said that through professional or artistic theory and practice of successful sailing for years:
- Misha Terzic, director - Milica Vulićević Basorovic, Marketing Manager at The Coca-Cola Company - Mirko Stojkovic, professor of dramaturgy at the Faculty of Dramatic Arts - Isidora Nikolic, designer and professor at the Faculty oscar david of Media and Communications - Vladimir Cosic, Creative Director of McCann Belgrade
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After watching these commercials, guests have commented on them and came to a conclusion that the membrane that connects the real world and imagination porous, to the extent that it seems that there is. When asked what the students prefer more, advertising or art, consider that today's young people looking at things from a different angle and it is no longer important to enjoy what we do, but get paid for a job done.
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