Sweepstakes "Play & Win" - Be & Partners - Competition "Play & Win"
The Brief The brand Sarabande alloy traditionally 2011 emmy nominees the launch of every new collection to a competition that focuses on the child-consumer, making the protagonist. The inspirational 2011 emmy nominees theme of the Collection AW 12/13 is the music: it is therefore 2011 emmy nominees necessary 2011 emmy nominees to devise a formula of the competition that has somehow to do with the world of the notes. It should also identified an integrated strategy to promote the project, the canals off-line 2011 emmy nominees and on-line.
The mechanics of the contest The contest "Play & Win", lasting about two months, involves the participation front purchase by loading on mini-site dedicated to a video in which the child sings the original song "Play Sarabande", specially made. The winners are designated by two types of voting: the rating of the Public, which rewards the top 10 with a t-shirt; the rating of the jury, made up of a commission of experts, which decrees 3 winners who are given a complete 2011 emmy nominees wardrobe Sarabande. Each participant is encouraged to involve their friends to contribute to the rating of the Public. Loading the video and participate as voting takes place exclusively via the web, upon registration.
The strategy to tie the contest on the theme of music and talk at the same time the brand, was made a 3-minute song, which tells the "world Sarabande" and its values. The song, played by two children, was then presented in a video clip, with the inclusion of the subtitle text for the karaoke 2011 emmy nominees mode. The song is ideally the child Sarabande: facilitates the identification of the consumer with the brand and makes the consumer 2011 emmy nominees himself - when he sings - "spokesman" of its values. The mechanics of the contest is designed to involve as many users as possible: the mechanism of the vote was inserted 2011 emmy nominees as a generator of a very strong effect "word of mouth", which automatically promotes competition and increases the number of people willing to leave their e-mail address to join the initiative as participants or voters. To promote the initiative, has been called a multichannel communication plan off-line and on-line, with the goal of intercepting the consumer in different places real and virtual customarily associated brand: in-store materials, advertising pages weekly and monthly female, 2011 emmy nominees radio spots, banners on the website, Facebook ADS and promotion through the company Fan Page.
Detailed operational phases - Design of the contest theme and mechanics - Creation of naming and graphic concept 2011 emmy nominees - Coordination and management of the production of the song "Play Sarabande" - Realization of the mini-site dedicated - Drafting the Regulation - Management "burocracy" with Ministry - Creation of promotional material - Managing the day-by-day - Management procedures for closing the contest and award prizes
Results The decision to put at the heart of the children and to transmit the values of the brand through the song "Play Sarabande" has centered its objectives in terms of customer loyalty and involvement of the trade initiative. The competition as a whole generated an increase in contacts 2011 emmy nominees database and new fan page on Facebook company during the reporting period, with an appreciable increase in conversations around the brand.
For a well-known manufacturer in the wine field, we are working on a concept of two commercials for the South American market.
Be Srl - Via Ural Mountains, 74/12 - 42122 Reggio Emilia P. IVA 01951300357
The Brief The brand Sarabande alloy traditionally 2011 emmy nominees the launch of every new collection to a competition that focuses on the child-consumer, making the protagonist. The inspirational 2011 emmy nominees theme of the Collection AW 12/13 is the music: it is therefore 2011 emmy nominees necessary 2011 emmy nominees to devise a formula of the competition that has somehow to do with the world of the notes. It should also identified an integrated strategy to promote the project, the canals off-line 2011 emmy nominees and on-line.
The mechanics of the contest The contest "Play & Win", lasting about two months, involves the participation front purchase by loading on mini-site dedicated to a video in which the child sings the original song "Play Sarabande", specially made. The winners are designated by two types of voting: the rating of the Public, which rewards the top 10 with a t-shirt; the rating of the jury, made up of a commission of experts, which decrees 3 winners who are given a complete 2011 emmy nominees wardrobe Sarabande. Each participant is encouraged to involve their friends to contribute to the rating of the Public. Loading the video and participate as voting takes place exclusively via the web, upon registration.
The strategy to tie the contest on the theme of music and talk at the same time the brand, was made a 3-minute song, which tells the "world Sarabande" and its values. The song, played by two children, was then presented in a video clip, with the inclusion of the subtitle text for the karaoke 2011 emmy nominees mode. The song is ideally the child Sarabande: facilitates the identification of the consumer with the brand and makes the consumer 2011 emmy nominees himself - when he sings - "spokesman" of its values. The mechanics of the contest is designed to involve as many users as possible: the mechanism of the vote was inserted 2011 emmy nominees as a generator of a very strong effect "word of mouth", which automatically promotes competition and increases the number of people willing to leave their e-mail address to join the initiative as participants or voters. To promote the initiative, has been called a multichannel communication plan off-line and on-line, with the goal of intercepting the consumer in different places real and virtual customarily associated brand: in-store materials, advertising pages weekly and monthly female, 2011 emmy nominees radio spots, banners on the website, Facebook ADS and promotion through the company Fan Page.
Detailed operational phases - Design of the contest theme and mechanics - Creation of naming and graphic concept 2011 emmy nominees - Coordination and management of the production of the song "Play Sarabande" - Realization of the mini-site dedicated - Drafting the Regulation - Management "burocracy" with Ministry - Creation of promotional material - Managing the day-by-day - Management procedures for closing the contest and award prizes
Results The decision to put at the heart of the children and to transmit the values of the brand through the song "Play Sarabande" has centered its objectives in terms of customer loyalty and involvement of the trade initiative. The competition as a whole generated an increase in contacts 2011 emmy nominees database and new fan page on Facebook company during the reporting period, with an appreciable increase in conversations around the brand.
For a well-known manufacturer in the wine field, we are working on a concept of two commercials for the South American market.
Be Srl - Via Ural Mountains, 74/12 - 42122 Reggio Emilia P. IVA 01951300357
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